
I AM.
I an Entrepreneur of IMAGINATION.
Through Mastery of Self, I am able to be an Agent of Creative Destruction to allow the release of new ideas … new thinking … and a new Meaning.
Meaning is the NEW MONEY.
Building a Physique of high quality dense muscle that is balanced & symmetrical on a human being takes an high understanding of striking a balance between control and creativity.
Successful Businesses now and in near future need leaders who understand HOW to strike a balance between control and creativity in organisations…
.. if they are to survive and thrive. Business Leaders need to think like Physique Artists ... like designers.
”Businesspeople don’t need to understand designers better. They need to be designers.”
– ROGER MARTIN, dean, Rottman School of Management
Here’s how the principles of physique artistry can be used in the Corporate World.

Believe.
Embrace Creative Destruction.
You never know what you’ll discover.
What it takes.
My sport found me at 19.
It was and is the hardest sport an individual can participate in. The sport name is : bodybuilding. The great Arnold Schwarzenegger is the most famous bodybuilding champion and has done and still contributes to the wellness & fitness industry.
I like to refer to it as : Physique Artistry.
To master the “Art” you need to master – YOU.
It is the fusion of science 🧬/engineering and art(design/creativity).
I got to the Top of my sport. Representing Australia to two consecutive world 🌎 NATURAL bodybuilding championships in New York, USA.
It was a 10 year goal (To stand on the world stage against the best in the world). I developed and managed the best execution of a 10 year plan. I achieved (& exceeded) the goal in that time by making the Finals (Top 5) in both championships.
It took /takes a lot to build muscle.
It took much much more knowledge to Sculpt a “physique “. One that leans towards “ better balance & symmetry “. Consistency, focus, persistence and belief got tested in the journey towards my best. It took learning to “listen” to the myriad of feedback signals the human body and mind Gives you, positive or negative feedback. Being “in-tune” with yourself is key 🔑 to success in this sport.
Sticking to the plan and making changes based on feedback signals ⚒️ I have (the mirror, the scale, energy levels …) where and when necessary to changing circumstances was part and parcel of the journey. It was science 🧬 & art constantly fused together. It is one of the reasons I love the art/science of physique artistry – it feeds in to my thirst for learning.
I know “what it takes.” A big part of this is the “connection “ I have with me … and my enhanced listening /detective abilities of the myriads of feedback my body gives me.

One of my Top 3 Physique Artists of all time.
Balanced & symmetrical ==> beauty.
And when you CREATE your beauty my friend is …
When you discover your TRUTH.
Tomorrow’s Organisations need to create a culture that supports feedback and embrace creativity and “Imagine BETTER”.
In creating a physique that is worthy to represent your country against the best in the world, you need a very good understanding of balancing Control and creativity.
As a physique artist I am constantly tearing down the old me … designing the new me, from within… I have to continue to let my imagination and heart lead me. I am constantly trying to IMAGINE BETTER.
That is what business leaders of tomorrow need to be: Entrepreneurs of Imagination. By testing and exceeding our own personal limits, can society’s horizons be expanded and enriched. That is the way all civilisations innovated .
As Fredrich Nietzsche (1844 – 1900) said –
“ whoever must be a creator always annihilates”
As a Champion Physique Artist I need to not only continually monitor what can be controlled in the “micro-environment “ but also the macro-environment. All this is balanced with the creativity and freedom needed to “push-boundaries “ in training and nutrition.
Excelling in physique artistry requires you to continuously assess actions and evaluate feedback from your body. You need to embrace feedback, whether it is negative or positive and constantly ‘tweak’ existing or create new processesses to and environment that is very dynamic and rapidly changing.
And what is ‘creativity?”. The artist, Rassouli said –
“Creativity is the manifestation of the playful spirit of a creator having fun.”
As a Physique Artist, I see the whole body as one but I see it as having many moving parts. An important task I have to do is ensure that all the parts ‘flow together’ and are in ‘harmony’ in an ever-changing environment. Depending on feedback received and assessed, I will be able to have the courage to try new things or ‘new ways’ and still achieve the desired results or better. and ‘getting it right’.
In organisations, there are lot of different parts/divisions and they need to all work together, in relative harmony and effective communication in these relationships, between these divisions is the key.
All good and effective feedback has a strong 💪 foundation of strong 💪 relationships. Feedback should come from someone the recipient respects and has built a good relationship with.
In my experience, for feedback to be most effective, however, it helps that the parties involved need to see the persons as “people” first and foremost instead of titles & roles. This allows people to let their guard down and feel comfortable to take risks and fail. It is the ‘fear of failure’ that stalls new ways of thinking about doing things and this is emphasised by some organisations in bad performance reviews.
Freedom to be vulnerable is a contributor to creative thinking. This freedom is not encouraged by many organisations. Those that do encourage this freedom and build processes and systems that encourage and foster creative-thinking idea formulation will increase their chances of remaining competitive in fast-changing, increasingly uncertain world we live in.
We need business leaders to encourage “Creative Destruction “ … and Entrepreneurs are essential to economic growth because only they disrupt the status quo to challenge conventional business models.
Just like I have done for many many years as a physique artist and an entrepreneur.
These are Key ingredients for successful creative thinking & innovative behaviour.

Keep your dreams alive .
Snd if you’re going to dream … Dream BIG.
You serve no one by being and thinking small.
Think BIG!
Get your hands dirty, to find the diamond.
A key part of effective organisations is having well-oiled processes that are aligned with the overall mission of the organisation (make profit, increase market share etc). This is the same for building a Physique that is beautiful, that is, ‘flows’ with balance and symmetry. A physique that exudes great design.
There are many Systems for feedback that I use with physique artistry. One of my key systems, I call it the “3-step to showing my diamond 💎 to the world“:
- mining ⛏– how I manage (mix n match all the variables – how much cardio, how long, what type? Best food combos ? ). Organisations need a process of how employees are to voice grievance with others . Maybe write down “why”. Here’s where you “get your hands dirty “.
2. Re-fining : making sure that I make the right substitutions at the right time (from the larger goal … to monthly and weekly and daily goals). This is where the bulk of my time is Spent – in the beginning when working through the process of setting goals.
Organisations need to separate the “facts”‘from emotions and “he says” – “she says”. Leaders and participants in this “feedback “ process, needs to Spend time here. Refining.
3. Defining: once my goals (micro & macro employees should have the ability to re-write what they wrote initially after learning about all the other information in the two stages. This is a stage of reflection. How can you do or say things better?
Processes of feedback could be done this way, for example.
In their book, “Thanks for the Feedback”, Douglas Stone & Sheila Heen stressed that feedback is about the quality of relationship, as I mentioned earlier –
“Feedback isn’t about the quality of the advice or the accuracy of the assessments. It’s about the quality of the relationships, your willingness to show that you don’t have it all figured out, and to bring your whole self – flaws, uncertainties, and all – into the relationship.”
It is the formula I use to project manage my building of muscle & the design & creativity I apply. I need to keep introducing these principles to encourage muscle growth and burn fat.

I love this quote. Increasing your awareness is parameters to having clarity and success in your life.
SEARCH. Become the BEST ‘searcher’ you can be.
One day .. you may find ALL the answers you’re seeking for YOUR questions to give ‘meaning’ to your life.
A wonderful book says –
“Seek and ye shall find;
Ask and ye shall receive.”
True.
Feedback: Food for Champions. Organisations to allow “feedback” to be seen as “Opportunities to learn”.
That is exactly the approach I take when listening to the various feedback loops my body gives me – the micro and the macro: I always see it as an opportunity to learn.
I see all feedback as “food for champions “.
Personally, I’ve Always had a “feedback – seeking behaviour. I subsequently found out that it is a self-regulatory trait in learning & orientation. Probably explain why I’ve always believed in learning from someone who “has skin in the game” in every key area in life.
To me, it is part of a “Champion mindset “. Being eternally curious like me, demonstrates an awareness of feeling psychologically safe enough to proactively seek out feedback with the intention for self-improvement.
Organisations and its leaders need to emphasise a “learning environment “ instead of one based on fear. Evolving a “Culture of Learning’ is key to success and emphasising the importance of having a ‘growth mind-set’. Having a growth mind-set is part-and-parcel of being a great Physique Artist.
But, bear in mind there are no perfect learning people, even if you have a close-to-perfect feedback system like the human body.

To dig deep, you have to dig deep. To find “YOU “, you need to Mine … for your diamond 💎…Re-fine YOU… and then Define … your BEST YOU.
Feedback is essential to enhancing effectiveness and creativity but the feedback process needs good design.
There are no perfect feedback systems. All business people need to be good designers.
Most adults are wired to fear failure. It’s drummed into people by our archaic outdated education systems.
Organisations suffer because staff are afraid to take risks as there isn’t an environment that encourages this. In physique artistry, it’s important to feel the freedom to take “calculated risks” on key aspects that will have a dramatic effect on your final outcome.
just like I need to create the right environment, an environment that encourages an anabolic response from muscles 💪, an organisation needs to create a culture where failing is not the focus.
Businesses will need leadership has the ability and fortitude to experiment with novel combinations. This inspiration-centred approach will inevitably have many mistakes but the journey from innovation to commodity is so swift that individuals and organisations must be relentless if they are to remain competitive.
For a organisation, The question is what should you do with the failure? What can we learn from it? A great physique artist learns to have a strong 💪 “connection “ with his self … it is a strong relationship, one based on experimentation, process and reflection and assessment (using the mirror is a key component – the mirror does not lie).
As Trevor Baylis, INVENTOR said –
“The key to success is to risk thinking unconventional thoughts. Convention is the enemy of progress. As long as you’ve got slightly more perception than the average wrapped loaf, your could invent something.”
That is, what organisations need to do through the feedback process : to focus on the human connection… the relationship and building that “emotional labour”. Developing and going through the process of reflection and “looking in the mirror “ and actually asking the RIGHT questions:
- why do they do the things the say they do?
- Is there a better way?
- What are their intrinsic values ?
- Are these values tied to their purpose
- How are they giving value to their loca & global communities.
Most Innovation and inventions and breakthroughs come from reassembling existing ideas in new, creative ways.

I love Trees. Be like a Tree. Let go of old ways of doing things … like trees let go of their leaves … each season to allow for new fresh ones (ideas) to evolve.
Neurons that wire together, fire 🔥 together!!
The leaders of tomorrow’s successful organisations need to create and maintain an environment that fosters support for risk-taking and creativity.
This will lead to innovation.
The organisation needs to encourage vulnerable behaviour, openness…. this evolves from More trust, more care and more patience. And this should come from the top and filter down through all the levels of the organisation.
The culture is to be fuelled by a change of thinking … a re-wiring of the brain 🧠 to create a way of thinking that does not fear failure. And not just with words or “window-dressing “. It should be authentic.
The environment should be one that fosters “Champion Feelings and Champion Thinking. An organisation that focuses on feedback being a learning experience and opportunity, like a good physique artist does with his self.
Lesrning to have Champion Feelings and Champion thinking is Something that all employees can learn to be better at. This is encouraged with feedback processes that is there to enhance learning. Organisations where employees are allowed to be themselves and be comfortable being vulnerable.

Build your bridge from where you are to … where you desire to be. A lot of times, it pays to get help from an experienced builder… who “walks the walk” ..& not all “just talk”
Mr Vulnerable, where are you … come out, come out … wherever you are!
In much of today’s modern society, allowing oneself to be vulnerable is not something that is encouraged. There are “pockets of this kind of behaviour “ here and there, but on the whole, It is frowned upon.
Men should never show weakness and vulnerability. It requires a lot of courage from employees (especially men). What is needed is undying support from leaders of the organisation.
As we know, learning can be painful (and i have learned many painful lessons lifting weights in the gym). The key thing is to allow yourself to learn to be better at “being comfortable being uncomfortable “.
Learning, like muscle growth, needs stimulation and involves change snd adaptation. It is the process of adaptation that new muscle grows (.new exercise techniques to maximise growth). In businesses, change and adaptation happens when it wrestles with new ways of doing things and continually asking questions.
Questions that forces them to question the way they do things, Even what they think is “what’s best” or “correct “.
Here’s something I learned along the way to the Top of my sport of Physique Artistry:
“You have to be willing to be wrong! That is what leaders of tomorrow’s organisations should be focused on to foster environments that encourages more creativity.” And why is Creativity important? If you’re not exercising creativity, you may as well be dead.
“To cease to think creatively is only slightly different from ceasing to live.” (Benjamin Franklin)
Less fear, happier employees, more creativity. Better productivity? Better profits? Is there a strong correlation, at least?
I know there is.
But, here is the thing: you don’t have to believe me. Matter of fact, you don’t and should not believe anybody- professional or not. Don’t even seek their opinion, forecast or recommendation. Just ask them to show you what they have or don’t have (in their trophy cabinet) or portfolio.
And what do I have in my cabinet? I’ve got – not one, but two world championships Trophies 🏆 & medals 🏅. I have been a business advisor to many businesses for about 10 years, as a former Accountant.
I have designed and I have run (& still) several successful businesses in my portfolio.
So… here is my question to you: HOW CAN I HELP YOU … help you, BETTER.
Cheers

Quality lean muscle that “flows” takes time & a goal of balance & symmetry
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